A new Jill Lepore book is always something to celebrate! And this latest looks quite different from the author’s previous histories. In the past, Lepore has covered topics such as the storytelling tradition in America (The Story of America), The Secret History of Wonder Woman, and has also tackled the Herculean task of writing a single-volume history of the United States (These Truths). If Then is a history of a data company established during the Cold War and how its influence can still be felt today. Here’s the synopsis:
A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge — decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their “People Machine” from New York, Cambridge, and Saigon for clients that included John Kennedy’s presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense.
Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
I’m really looking forward to reading this. I would also highly recommend The Story of America and The Secret History of Wonder Woman. If you are looking for a single-volume history of the United States, then These Truths is certainly one to consider (I’ve typically found that genre rather unwieldy, but Lepore’s book is excellent).
If Then is due to be published by Liveright in North America and in the UK, on September 15th, 2020.
A fascinating re-examination of the causes and consequences of the Opium War
A fascinating collection of short biographies
Today, we have an excerpt from 
I first spotted Daisy Jones & the Six quite some time ago in a Random House catalogue, and have been eager to read it ever since — I’m a big fan of music memoirs, so the concept of a memoir about a fictional band I thought, if pulled off well, could be really interesting. After reading the synopsis, I decided to look for anything else by Taylor Jenkins Reid that was already available. Earlier this month, Amazon published a new short story by the author, 
Mythology was a big part of my childhood: Greek, Roman, Egyptian, Norse… I loved it all. I remember we had a particular hardcover book of mythology, heavily illustrated that covered the first three. I read that book over and over again, poring over the details and adventures of the heroes, villains and gods. I loved it, and is most likely the root of my interest in fantasy fiction. (I cannot for the life of me remember what the book was called, though, nor who published it. I’ve been trying to remember for years, but the details escape me completely.)*
An excellent examination of four presidents, their development into leaders, and how they overcame the challenges they faced
Chicago is one of my favourite American cities. I was there earlier this month (damn, it was hot), and when I spotted Jonathan Carr‘s Make Me A City on Edelweiss, I put it on my wishlist. A debut novel that “embroiders fact with fiction to tell the story of Chicago’s 19th century”, I think it looks really interesting:
An intriguing glimpse into Shanghai’s pre-war underworld
Civilian Reader 