A former Obama communications director examines the American right-wing and its use of disinformation, and the left’s struggles with messaging
In BATTLING THE BIG LIE, bestselling author Dan Pfeiffer dissects how the right-wing built a massive, billionaire-funded disinformation machine powerful enough to bend reality and nearly steal the 2020 election. From the perspective of someone who has spent decades on the front lines of politics and media, Pfeiffer lays out how the right-wing media apparatus works, where it came from, and what progressives can do to fight back against disinformation.
Over a period of decades, the right-wing has built a massive media apparatus that is weaponizing misinformation and spreading conspiracy theories for political purposes. This “MAGA Megaphone” that is personified by Fox News and fueled by Facebook is waging war on the very idea of objective truth — and they are winning. This disinformation campaign is how Donald Trump won in 2016, almost won in 2020, and why the United States is incapable of addressing problems from COVID-19 to climate change.
Pfeiffer explains how and why the Republicans have come to depend on culture war grievances, crackpot conspiracies, and truly sinister propaganda as their primary political strategies, including:
- Republican efforts from Roger Ailes to Steve Bannon and Donald Trump to sow distrust while exploiting the media’s biases and the Democratic Party’s blind spots.
- The optimization of Facebook as the ultimate carrier of Trumpist messaging.
- Educating the Left to stop clutching pearls and start “fighting fire with fire.”
- How to fight back against the trolls spreading disinformation and hate on the Internet.
A functioning democracy depends on a shared understanding of reality. America is teetering on the edge because one of the two parties in our two-party system views truth, facts, and science as their opponent. BATTLING THE BIG LIE is a call to arms for anyone and everyone who cares about truth and democracy. There are no easy answers or quick fixes, but something must be done.
In his third book, former Obama communications director and Crooked Media host turns his attention to the 2020 election, the Republicans’ “Big Lie”, and the media and technology infrastructure that has helped to reinforce and keep that lie alive. As a long-time fan of Pfeiffer’s work with Crooked Media, I’m happy to report that his new book provides more of the clear-eyed, and well-written political analysis of his previous works.