Upcoming: CAN’T KNOCK THE HUSTLE by Matt Sullivan (Dey Street Books)

SullivanM-CantKnockTheHustleUSEver since Kevin Durant said he was going to leave the Warriors and go to the Nets, the Brooklyn team has been creating a bigger stir than normal. Fellow superstar Kyrie Irving also joined the team in 2019. Steve Nash was named their new coach. Then, following a rather strange series of events last month, the Nets added another superstar in James Harden. The Nets are currently #2 in the East, and with the three powerhouse players, it’s almost inevitable that they’ll get deep into the playoffs, if not make the finals. It’s safe to say that interest in the team is high. This summer, some of that interest will be served by Matt Sullivan‘s new book, Can’t Knock the Hustle. Pitched as “David Halberstam’s classic The Breaks of the Game meets Michael Lewis’s Moneyball for the modern age”, it covers “the Season of Protest, Pandemic, and Progress with the Brooklyn Nets’ Superstars of Tomorrow”. Here’s the full synopsis:

An award-winning journalist’s behind-the-scenes account from the epicenter of sports, social justice and coronavirus — a lasting chronicle of the historic 2019-2020 NBA season, by way of the notorious Brooklyn Nets and basketball’s renaissance as a cultural force beyond the game.

The Brooklyn Nets were already the most intriguing startup in sports: a team full of influencers, entrepreneurs and activists at the heart of American culture, starring the controversial Kevin Durant and Kyrie Irving. But this dynasty-in-the-making got disrupted by the unforeseen. One tweet launched an international scandal pitting Brooklyn’s Chinese owner and the NBA’s commissioner against its players and LeBron James. Then came the death of Kobe Bryant, a tragic shock in an already turbulent season, as the league re-launched into a world of uncertainty with the entertainment business following its lead: Covid-19 and a new civil-rights movement put basketball’s role in society to the ultimate test — and no team intersected with the extremes of 2020 quite like the Brooklyn Nets.

Can’t Knock the Hustle crosses from on the court, where underdogs confront A-listers like Jay-Z and James Harden, to off the court, as players march through the streets of Brooklyn, provoke Donald Trump at the White House and fight for social justice from the NBA’s bubble experiment in Disney World. 

Hundreds of interviews — with Hall-of-Famers, All-Stars, executives, coaches and power-brokers from across the globe — provide a backdrop of the NBA’s impact on social media, race, politics, health, fashion, fame and fandom, for a portrait of a time when sports brought us back together again, like never before.

Matt Sullivan’s Can’t Knock the Hustle is due to be published by Dey Street Books in North America and in the UK, on June 22nd, 2021.

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