A behind-the-scenes account of the 2019-2020 NBA season, by way of the notorious Brooklyn Nets and basketball’s renaissance as a cultural force beyond the game.
The Nets were already the most intriguing startup in the NBA: a team of influencers, entrepreneurs and activists, starring the controversial Kevin Durant and Kyrie Irving. But this dynasty-in-the-making got disrupted by the unforeseen. One tweet launched an international scandal, pitting the team’s Chinese owner and the league’s commissioner against its players and LeBron James. The sudden death of Kobe Bryant, after making his final public appearance in Brooklyn, sent shockwaves through a turbulent season.
Then came the unimaginable. A global pandemic and a new civil-rights movement put basketball’s trend-setting status to the ultimate test, as business and culture followed the lead of the NBA and its empowered stars. No team intersected with the extremes of 2020 quite like the Brooklyn Nets, and Matt Sullivan had a courtside view.
Can’t Knock the Hustle crosses from on the court, where underdogs confront A-listers like Jay-Z and James Harden, to off the court, as players march through the streets of Brooklyn, provoke Donald Trump at the White House, and boycott the NBA’s bubble experiment in Disney World.
Hundreds of interviews — with Hall-of-Famers, All-Stars, executives, coaches and power-brokers across the world — provide a backdrop of the NBA’s impact on social media, race, politics, health, fashion, fame and fandom, for a portrait of a time when sports brought us back together again, like never before.
Matt Sullivan’s Can’t Knock the Hustle is, quite possibly, one of the best basketball books available. Counterintuitively, this is in large part because it’s not all about basketball — rather, the Brooklyn Nets and other athletes and personnel who make an appearance, are a lens through which readers see the changing political and social landscape of America. Expertly written, I really enjoyed this. Continue reading