Behind-the-scenes of the show many of us needed during the pandemic…

When Ted Lasso first aired in 2020, nobody — including those who had worked on it — knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustached “nice guy” would be received. Now, eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop culture phenomenon is secure. And, for the first time, New York Times television editor Jeremy Egner explores the creation, production, and potent legacy of Ted Lasso.

Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the very first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show’s writer’s room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.

Egner approaches his reporting as a journalist and as a cultural critic, but also with an affection and admiration fans will appreciate, carefully and humorously telling Ted Lasso’s story of teamwork, of hidden talent, of a group of friends looking around at the world’s increasingly nasty discourse and deciding that maybe simple decency still had the power to bring us together — a story about what happens when you dare to believe.

Ted Lasso, the Apple TV comedy based on a character that had appeared in two ads for a sports network (watch here and here), was an unlikely hit. It was, perhaps, an even less likely phenomenon, which it turned out to be. Like many, I was also a little sceptical when I heard the pitch and premise. A free trial subscription to Apple TV made me try it, though, and I quickly fell in love with the characters, show, and its tone. Egner’s Believe takes readers behind-the-scenes of the show’s inception and production, and it’s a must-read for all fans. Continue reading →